Why Blog? 7 Benefits of Blogging for Business and Marketing
Why Blog? 7 Benefits of Blogging for Business and Marketing
There has never been a better time for businesses to incorporate blogging into their marketing plan given that there are currently close to 4 billion individuals using the internet worldwide.
Blogging helps you establish trust with potential clients while also promoting your goods and services and increasing website traffic.
In this article, we’ll discuss the 7 benefits of blogging for businesses and marketing.
Let’s get going.
What is Business Blogging?
Business blogging is a marketing strategy that uses blogging to increase your company’s internet visibility. Like social media, direct mail, email marketing, etc., a business blog is a marketing medium that supports business growth.
The Benefits of Blogging for Business
1. Drive Traffic to Your Website.
Clap your hands if you want more website visitors *claps*
Although someone could just type your name into their browser, that would only reach those who already know you. They are aware of you and have you on their radar, which doesn’t help you increase the traffic you already have.
You could buy an email list, blast it, and hope that some people open and click through on the emails to pay for traffic. But don’t do that! But that is, you know, illegal and expensive.
You may buy traffic by putting up a lot of pricey, though legal, paid advertisements. Additionally, the moment you run out of money, the traffic stops as well.
How then can you increase website traffic or readership? By blogging and improving your website’s search engine optimization, you can.
This is how it goes.
Consider the number of pages on your website. And consider how frequently you update those pages. I doubt it happens that frequently.
Blogging is a fantastic approach to address both of those issues.
You have an increased chance of appearing on the search engine results page (SERP) and attracting visitors to your website through organic search every time you write and publish a blog post.
2. Free Social Media Content
Additionally, blogging for the company might help you become more visible on social media. Every time you write a new piece, you’re producing information that readers may share on social media sites like Twitter, LinkedIn, Facebook, and Pinterest. This promotes your company to potential new customers who may not be familiar with you.
Additionally, blog content keeps your social media presence active.
Your blog can act as a content store rather than requiring your social media manager to constantly produce original content for social media (or you providing that stuff yourself).
By using blog content to expand your social media following, you also increase the number of people who visit your blog from other websites. I must admit, it’s a really symbiotic relationship.
3. Traffic to Leads
- You have the chance to turn website traffic into leads now that some visitors are arriving at your site via your blog.
- Each blog post you create is an opportunity to find new leads, just like every blog post you make is an additional indexed page.
- It’s easy to understand how this operates: Simply include a call to action that generates leads in every blog post.
- These calls to action frequently direct users to free ebooks, whitepapers, fact sheets, webinars, trials, or, in general, any content asset in exchange for which they are willing to provide their contact information.
- For the benefit of anyone who is inexperienced with the operation of traffic-to-lead conversions, it is as straightforward as this:
- A user accesses a website
- The visitor notices a free offer’s call to action
- A landing page is reached when a visitor clicks a call to action.
- When a visitor clicks a call to action, they are taken to a landing page with a form they may fill out with their information.
- The visitor inputs information on the form receives the free offer and leaves.
- In this blog post, there is a call-to-action button that you can see if you scroll down.
- In fact, call-to-action buttons are included in 99.9% of the blog posts we publish, so yours should be too. That is how you generate leads for your sales team from website traffic.
4.The Long-Term Results…
The finest business blogs respond to frequent queries from followers and clients.
You’ll become recognized by your target audience as an authority in your field if you constantly produce useful material or articles for them.
What would happen if you sent a confused customer a helpful blog article you made to explain things? Or how many more sales would a salesperson be able to close if their leads came across blog posts that were written by them?
Although “establishing authority” is not a concrete vanity statistic like traffic and leads, it’s still pretty potent. It can be utilized to gauge sales enablement.
Because many of your blog posts are ultimately just that.
Think about it:
Imagine that customers learn the solutions to their common queries via blog articles created by employees of your business. If you’ve assisted them in the past, even before they were interested in buying anything from you, they’re far more likely to enter the sales funnel believing what you have to say because of this.
Prospects that have been reading your blog entries often have a better understanding of your goods and services, position in the market, and sector when they reach the sales funnel. That results in a much more fruitful sales interaction than one between two people who are not complete strangers.
Salespeople can consult an archive of blog entries when they come across specific queries that call for a thorough explanation or a written response.
These articles not only expedite the sales process compared to if a sales representative had to produce the assets from start, but they also position the salesperson as a resource for their prospect, fostering a sense of trust.
5. Link Building
The 200 parameters the Google algorithm takes into account when determining a site’s position on its search engine result page include inbound links, also known as backlinks. Backlinks are regarded by many professionals and small business owners as the third most important element in search engine optimization.
The most difficult aspect of search optimization, according to 41% of SEO specialists, is link building, despite the importance of obtaining inbound links.
It would be simpler to obtain relevant connections if you wrote articles that were helpful not only to other businesses that your audience regarded as industry leaders but also to your potential clients.
Links from other websites act as a seal of approval or endorsement for reliable websites. Additionally, it tells Google that you are a reliable authority in your field.
6. It Keeps The Game Going
It would be great if you could visit Hawaii, go the gym, and sleep as much as you want while still being able to promote your website.
but there is good news! Blogging accomplishes this, mostly through search engines.
What I mean is this:
Consider spending an hour writing and publishing a blog article on Sunday. Let’s assume that on Monday, the blog post receives 100 views and ten leads. On Tuesday, when more people discover it on social media and some of your subscribers catch up on their email and RSS, you receive an additional 50 views and five leads. However, after a few days, the majority of the hype from that post dies down, and you’ve netted 150 views and 15 leads.
It’s not over.
Since that blog post is currently ranked, you can expect to keep receiving visitors from it for the foreseeable future—for days, weeks, months, and even years.
So you’re driving traffic and leads in addition to pushing the snooze button on your alarm, going surfing in Hawaii, and lifting weights. Your yesterday’s work could result in tens of thousands of views and leads in the future.
Furthermore, there are other original ways to monetize the content of your site. With business concepts like affiliate marketing, you can make money writing about virtually any subject, from motorbikes and camping to cosmetics and beauty.
There are numerous affiliate programs available where you can make money by directing customers to useful products.
When it comes to blogging, your earlier pieces will probably generate the majority of your revenue.
The Hubspot blog receives more than half of its monthly traffic from articles that were posted in earlier months. These are from previous posts.
The same is true for leads produced this month; 90% of the leads we produce each month come from blog pieces written in previous months. Occasionally years ago.
These blog postings are what we refer to as “compounding” posts. Though not all of your blog posts will fall into this category, the more evergreen content you produce, the more probable it is that you’ll stumble into one of those compounding blog pieces.
In our research, we’ve found that about 1 in every ten blog posts ends up being compounding blog posts.
7. Use Blogs To Update Your Customers
Every big and small business can use blogging as a platform to disseminate news and tales about their operations.
Blogs can include news on the activities of a firm in addition to articles.
A new content marketing manager have you hired? Post it on your blog.
Expertise in online marketing and the sector been questioned? Write about it on your blog.
Have a fantastic case study that illustrates how your goods and services benefit clients? On your blog, inform your readers about it.
Are you putting on a regional trade exhibition or fair? Make noise about the event on your blog.
Sharing company news on your blog not only humanizes your brand but also demonstrates to your readers that you are not only interested in making sales.
Additional advantages of business blogging
Other business-related arguments exist, but I believe they are less important and deviate from blogging’s main advantages.
For instance, I enjoy using our blog to quickly test out extensive campaigns before devoting a significant amount of time and resources to their construction. I also enjoy using our blog to shed more light on our identity.
These are all substantial benefits of a business blog, even though this shouldn’t be their primary usage; but, to me, they are just of secondary importance.