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Google is now the one-stop shop for all queries. We enter our inquiry, and the answer appears on the screen. But: Why do we see specific websites on the top of google search and some at the last? This happens because of Search engine optimization. So what is SEO or Search engine optimization? Let’s see an overview and understand how websites are ranked and how they appear on the top.

First question: What is SEO?

The term “search engine optimization”(SEO) refers to the process of improving a website’s ranking on search engines In layman’s words, it’s the process of optimizing your website to make it more visible when people use Google, Yahoo, and other search engines to look for products or services linked to your company. The higher your sites’ exposure in search results, the more likely you are to draw attention and new consumers. 

Search engine optimization (SEO) is a challenging yet crucial aspect of marketing. Here is the ultimate SEO writing checklist to assist you in better understanding how to create SEO-friendly content.

Keywords are important

Step 1 

Keyword research

Begin by looking for keywords that are relevant to your topic. Keep around 6 extra keywords or supporting keywords connected to the theme and 1 feature keyword on which the topic is based. The easiest method to determine appropriate keywords is to consider what you would look for if you needed information on your topic. Instead of thinking like a writer, imagine yourself as a member of the audience.

Step 2 

Determine search intent and identify the right format

Now identify keyword search intent by clue words in SERP(search engine results page) titles. Now you will wonder what is SERP- a search engine results page, the title tag of a page appears as part of the search snippet (SERP). It displays as the search result’s clickable headline and is critical for user experience, SEO, and social sharing. Keyword search intent is divided into four parts- Informational (how, what, tutorials), Navigational (name of the brand, product or service), Commercial (best, too, cheapest), transactional (buy, price, discount). Check up to 10 articles before starting your article and check SERP features for potential indicators. 

Step 3 

Create a well-optimized meta title 

The title is now the most important component of the article. The title of the article should be interesting and attract readers to read it. Your title should include your feature keyword and should not extend 60 characters and should be something that starts a conversation.


Step 4 

Create a catchy first heading

The first heading describes what your article is all about. It should be unique and should give the reader a clue on what’s inside the main content, it should include questions like why what, how and numbers like top 5 or top 10. 

Step 5 

Optimize the meta-description

The meta description draws users in and encourages them to click through to the SERP. It should not exceed 160 characters, and it is not necessary to write paragraphs as a meta description. It can also include the price or other vital information, it can target an emotion, and describe a specific page, as well as target keywords and a call to action.


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Step 6  

Structure your content and make it readable

It doesn’t matter if you have relevant data. It’s crucial to consider how you’ll organise and present the data. The audience prefers brief bullet points with headings for each paragraph rather than long paragraphs. The headings in the paragraphs offer an indication of what the information is about. Users will save time by scrolling down to the interest heading and reading the content that applies to them. Divide your thoughts into paragraphs, with each para containing only one topic. Include all relevant information that will make your article both user and SEO friendly. 

Step 7

Add visual content and optimize it

Isn’t it true that we don’t like articles that are just words? To relate to what is said in the article, we need photos and videos. Infographics, checklists, templates, videos, and photos are examples of visual content that offer value to your audience more quickly and more appealingly.

More visual content leads to more shares, which leads to more backlinks, which leads to Google’s trustworthiness, which eventually leads to a high ranking. Reduce the size of the image to make it load faster. Make image names as distinctive and readable as possible. Make picture Alt tags as distinctive and descriptive as possible. Describe in detail what an image depicts. Make it relevant to the material. Include as much information as you can.



Step 8

Make your URL readable

Users can understand what’s within by looking at the URL. It must contain the key term, be descriptive, and be simple to read. Between words, hyphens (-) are used instead of underscores (_), the words should be in lowercase, and the sentences should be as brief as possible.

Step 9 

Adjust interlinking

Before you start adding new links, make sure you have everything you need. Perform a content audit and answer the following questions: Which topics does your material cover and which does it not? Which articles are pertinent and worthy of citation? Plan ahead of time – Make a list of the core pages.

Consider the topic clusters. In progress-  Search the site for relevant resources and add connections to a new article. Make sure your anchor texts are relevant. Articles on Awareness should connect to articles on Consideration, and articles on Consideration should link to articles on Decision. At the end of an article, provide “Related Articles.”



Now you know what to do the next time you start writing content. Follow these nine steps to create fantastic SEO and user-friendly content. SEO is complicated, but once you understand the key components, you can dramatically improve your website’s rating. SEO is an important aspect of marketing that, when done effectively, can work wonders for you.





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