FAQs
General Digital Marketing Questions
Why do I need digital marketing for my business?
The internet has become an essential part of our everyday lives. We use it for everything from entertainment to communication to shopping. As a result, businesses have had to adapt their marketing strategies to meet the needs of this new landscape.
Digital marketing is the process of promoting a product or service online. It includes a variety of techniques, such as SEO, content marketing, and social media marketing.
There are many benefits of digital marketing, such as the ability to reach a global audience, the ability to track results, and the ability to customize messages.
Digital marketing is the process of promoting a product or service online. It includes a variety of techniques, such as SEO, content marketing, and social media marketing.
There are many benefits of digital marketing, such as the ability to reach a global audience, the ability to track results, and the ability to customize messages.
How am I billed for your digital marketing services and is there a contract?
Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended services, but we also offer month-to-month contracts. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization.
Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.
For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $5,000 to $100,000.
Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.
For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $5,000 to $100,000.
Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
How do I get my business started with Software Mechanics?
In order to get started you have a few different options:
Request a Free Digital Marketing Audit
Email us at [email protected]
Submit a form on our website on our Contact Page
Call us at (864) 663-3844
Request a Free Digital Marketing Audit
Email us at [email protected]
Submit a form on our website on our Contact Page
Call us at (864) 663-3844
What type of support do you provide my business on your products or services?
All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.
We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.
At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.
We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.
At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.
Website Design Questions
How often do I need to update my business website?
With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in.
If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.
If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.
What should be included on my business website?
This questions depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page.
If you are not sure what needs to be included on your website, don’t worry. Our team of experts always performs a deep-dive of your business to make sure that we are including all of the exact pages you need to make your product or service shine.
If you are not sure what needs to be included on your website, don’t worry. Our team of experts always performs a deep-dive of your business to make sure that we are including all of the exact pages you need to make your product or service shine.
Why do I need a blog on my business website?
A blog is extremely important because it allows you to do a few things:
A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with latest trends.
Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business. Gives you plenty of shareable content to post on social media and reach new potential clients.
Allows you to target extremely specific keywords that may be low hanging fruit that could generate a large influx of traffic to your website. Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough.
A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with latest trends.
Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business. Gives you plenty of shareable content to post on social media and reach new potential clients.
Allows you to target extremely specific keywords that may be low hanging fruit that could generate a large influx of traffic to your website. Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough.
What is the general cost for developing a business website?
Each and every business website is completely different. Websites will fall anywhere in the range of $5,000 to $100,000 depending on the complexity of the project. Sites that require customization will be on the higher end of the spectrum versus websites that only require basic information and minimal functionality.
How long does it take to create a business website?
This question depends on the functionality requirements of the website. Website projects can range anywhere from one week to a few weeks. With Software Mechanics, we will take you through the following development process no matter how simple or complex the project is: Planning and Discovery, Site Architecture, Content Development, Design, Development, Launch, and Warranty.
Do I own my business website once it is completed?
Yes, yes, and yes. You own everything we design and develop. Don't trust web developers that make you pay a monthly fee and then threaten to turn off your website if you stop paying.
Search Engine Optimization Questions
What’s the benefit of having a search engine optimization strategy?
An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:
Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.
Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.
Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
Do you send me monthly reports or how will I know if the efforts are working?
Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and let’s you get a snapshot of your business presence online and instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.
Why do search engine rankings change so often?
Search engine rankings change so often because search engines are constantly trying to improve and provide better information for the users using them. For this reason, SEO ranking factors are constantly changing and adjusting. This is why it is important to have someone like us constantly monitoring your online presence and making adjustments to your strategy when online search rankings factors change.
What activities does an SEO strategy consist of?
An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things
