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Who Else Wants To Know The Mystery Behind META TAGS?

Meta tags

Who Else Wants To Know The Mystery Behind META TAGS?

Hey folks, I hope you are happy and healthy. This article is to inform and familiarize you with the concept of “meta tags”. And to turn your attention to the fact that the use of these tags on your website fittingly can make your website top searches in search engines like Google. 

Now let’s delve into this in detail.

“Meta tags can affect the way that users see your site in the search results and whether or not they actually click through to your site” -John Mueller, Webmaster Trends Analyst at Google

What are Meta Tags?  

As the pivot of this discussion, let’s have a detailed understanding of what meta tags are and how they can optimize a website. Success in search engine optimization depends on the use of meta tags and you should be aware of the fact that what attracts you to a page on a SERP are these meta tags. And it ensures that your content is SEO-optimized.

Although meta tags are present on every web page, they are only visible in the HTML code. Meta tags are actually the condensed or summarized overview of your page. Both users and search engines can employ it to preview page content. It’s clear how important meta tags are in SEO. Then the Example of meta tags include the <title> and <description> elements.

To put it technically, meta tags are short snippets of HTML code that are included in a web page’s headers. Not on the page itself, but rather in the source code, where only web crawlers go, these are brief passages of text that describe the information on the page they’re on.

meta tags

Search engines (keywords), browsers (how to show content or reload the page), and other web services all employ metadata. Search engines rely heavily on meta tags to determine how a website’s content relates to a certain topic. And these search engines use the information in them to index a page. If you don’t use meta tags properly, search engines won’t be able to find the pages on your website.

Meta tags hold a pivotal role in ensuring whether your content is SEO-optimized or not. So this asks for the query, how important is metatags in SEO? Before delving into it, you should be aware of the different types and meta tags which have contributed to optimizing your website. 

But not all meta tags are useful, so you should be aware of the best meta tags which can improve your SEO. Meta tags that are unnecessary only take up space in the code. The best solution is to have less code. Imagine your page code as a collection of detailed instructions for a browser on how to get somewhere.

Should You Spend Time on Meta Tags? Check out this video, this is quite informative in understanding this concept effectively.

Now let’s have a look at the different types of meta tags with a detailed explanation for their respective-

meta title

Meta title tag : 

In essence, a meta title tag is an HTML element that informs people and search engines alike about the content on your website. Because they give readers their first impression of a website in search engine results pages, title tags are crucial for website SEO. But, how important is it for SEO? The title tag informs search engine robots about the content of your website and aids in determining how pertinent it is to the user’s search query.

In light of this, you should focus on optimizing the title tag for your focus keyword as it is a crucial on-page component. The term you utilize in your title can assist you in raising your ranks. One aspect that influences the CTR (click-through rate- a metric that counts how many times an advertisement is clicked on for every impression it receives)  of your website is the meta title. Users will click on your website in the SERP if it has an appealing title. 

Example: <title>META TAGS: THE BASICS YOU NEED TO KNOW</title>

Meta description tag

Meta description tag:

A brief explanation of the website content is provided by the HTML element known as the meta description tag. It aids users in understanding the website’s content. Users can therefore relate to how the content can assist them in finding answers to their questions.

Additionally, it affects the website’s click-through rate. The website’s header should also include the Meta description tag, much like the Meta title tag. The website’s header should also include the Meta description tag, much like the Meta title tag. A meta description should not exceed 155 to 165 characters or 920 pixels in length.

So a meta description checker is used to analyze it, as it can quickly determine whether or not your meta descriptions are optimized and, if so, whether or not they are the right length and include all the necessary keywords. A concise 160-character (or fewer) overview of the information on your website serves as the meta description. It is what appears in search results below the title of your page.

Include your desired keywords when writing meta descriptions to boost your chances of ranking in SERPs.

Example of meta description:

<meta name= “description” content=“This ultimate guide cover all the important aspects of blogging. Find out how to set up a successful blog or to make yours even better!”>

Canonical Tag

Canonical Tag:

Google has a challenging time determining the original version of your website because there are so many variations of it. Because your website is open to all versions, this leads to a problem with duplicating content.

A canonical HTML tag with the attribute “rel=canonical” is now used to inform Google which version of your website is the original. Canonical tags tell Google about your website’s initial version, which further leads to the duplicate content problem being disregarded. Which version of a URL you wish to show up in search results is specified by the canonical tag.

Following is the syntax of the canonical tag:

<link rel=”canonical” href=”https://softwaremechanics.net/“>

Alternative text (Alt) Tag

Alternative text (Alt) Tag:

It is abundantly evident that no visual content, whether it be in a picture or a video, can be read by search engines. Alternative text, often known as the alt tag, is utilized to have a clear comprehension of the visual information. An HTML attribute called “alternative text” is used in the website’s picture element. Search engines can learn about the content of images thanks to alt tags. To rank on SERP, the alt tag should have the best possible content.

<img src=”pupdanceparty.gif” alt=”Puppies dancing”>

Meta robot Tag

Meta robot Tag:

To increase the SEO of your website, you also need a meta robot tag. In addition to letting us know which page to follow and index, it also tells search engines which links to ignore. It’s crucial to correctly optimize meta robot tags. You should be aware of which pages on your website are being indexed and which are not since this could have an impact on how your website is ranked.

Search engines can be told how to treat a page and whether or not to index it using these page-specific tags, which you can add to any web page.

Heading Tag

Heading Tag:

To distinguish the primary heading from other web page content, utilize heading tags. Additionally, it describes the heading’s content type.

The use of heading tags often extends from H1 to H6. The H1 tag is crucial and focused on keywords. Additionally, the H1 tag affects your SERP rating, which further supports the idea that it should only be used once on a page. In a hierarchy, header tags are significant. The most crucial tag is H1, while the least critical is H6.

Example: <h1>Design, Build &amp; Grow<br>your Business with<br><span style=”color: #00a9fa;”><span id=”replaceStrings”></span></span></h1>



No matter the type of website you intend to create, having effective SEO is what we strive for. Meta tags have a role in this situation. So now we have discussed some of the main meta tag types. Thus in order to reach the top searches, you should be attentive in choosing the accurate tag on your website.  Depending on the sort of content being created and how you want the information to be indexed, meta tags have varying degrees of value for companies.

Given that meta tags are bits of code, it is typically advised that you omit any that are unnecessary while still paying attention to any that are crucial to achieving your objectives.


Your site’s relevance in the SERP will be influenced by the length of the meta description and the title tags. Your site title and a short synopsis of your content, known as the meta description, will be displayed to users when they view their list of results. Users browse through this data to determine whether they should click on a specific result. It can improve your perceived relevance on the SERP and raise your click-through rate if you naturally include your core keyword in these parts.

When consumers have multiple tabs open, your website’s SEO title tag might encourage them to click back to your content and continue engaging with it because it also appears in the tab for your page. So the mentioned are some of the main types of meta tags that can optimize your website. 

Websites without meta tags are losing out on a significant chance to rank in search results. In fact, I would argue that meta tags are the foundation of SEO and one of the key components in enhancing website SEO. So place your reliance on these meta tags to optimize your website.

More and more topics will be discussed and detailed in the upcoming articles. Till then, stay in touch with us and I hope everything is well and pleasant.

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