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Pay-per-click marketing


Are you looking for a way to market your business online? If so, you may have heard of pay-per-click (PPC) marketing. Pay-per-click marketing is a great way to get your products or services in front of potential customers. By setting up a campaign and targeting your audience, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer.

Creating High-Performance Pay-Per-Click Campaigns

However, pay-per-click marketing can be a bit of a challenge to get right. If you’re not careful, you can end up spending a lot of money on clicks that don’t lead to sales.
Pay-per-click marketing is a type of online advertising where you pay a fee each time someone clicks on your ad. The cost per click (CPC) varies depending on the platform you’re using and the competitiveness of your industry. PPC allows you to target your prospects with precision and persuade them to take action.
We offer a comprehensive, integrated approach to paid search advertising that encompasses:

right platform right purpose

The Right Platform for the Right Purpose

In addition to Google Ads, Bing Ads (which includes Bing and Yahoo), Facebook, and LinkedIn, our pay-per-click agency has experience with a variety of PPC platforms. We choose the platforms that will help you achieve your goals while staying within your budget.

To generate leads and sales from users who are looking for your goods or services on Google Ads and Bing, we create keyword campaigns. Building brand awareness, promoting events, or creating contact lists to support other campaigns might be some of our objectives on Facebook and LinkedIn. Our multi-platform capability provides you with additional strategic options.

Within Google Ads and Bing, we develop keyword campaigns to generate leads and sales from users who are searching for your product or services. On LinkedIn and Facebook, our goal may be to build brand awareness, promote events or develop contact lists that feed other campaigns. Our multi-platform capability gives you more strategic options.

The Advantages of PPC Advertising

  • Quick: A well-designed and well-managed pay-per-click advertising campaign will quickly drive more traffic to your website or landing page and generate more qualified leads.
  • Quantifiable: We track every click, call and contact from a PPC ad, so you will know your cost per lead, cost per conversion and overall return on investment. The data we collect allows us to fine-tune the ads to further increase performance.
  • Effective: PPC reaches users at the very moment they are searching for your product or service, so they are more likely to sign up, buy or contact you.

advantage of ppc

The Promise vs. the Reality of Online Advertising

Pay-per-click advertising has enormous potential. To achieve results, however, extensive knowledge and experience are required. Increasing the number of leads and the overall ROI requires even more skill.
How do you choose:

Which keywords should be targeted?
Which platforms should I use?
Which negative keywords should I include?
Which messaging will be most appealing to which market segments?
How can you increase leads while decreasing the cost per lead?

Without knowing which levers to pull at what time, you risk wasting a lot of time and money fiddling around rather than getting things done.
How do you decide:

  • Which keywords to target?
  • Which platforms to use?
  • Which negative keywords to add?
  • What messaging will appeal to which market segments?
  • How to increase leads and reduce cost per lead simultaneously?

Unless you know which levers to pull when, you can spend a lot of time and money tinkering instead of achieving results.

Maximizing Performance

We combine PPC with our expertise in landing page design, testing, and optimization to get the most out of a paid search campaign. The end result is a performance-driven online marketing campaign. Your entire PPC program is available for review in a real-time dashboard that provides easy access to all platforms, accounts, and individual campaigns in one location.