Want to know how SEO can help your small business succeed online? I’ve got the tips and we’re starting right now. You want to transform your website into a customer or lead generation machine. I’ll show you all my best tips, tactics, and secrets to get there. Let’s dive into it guys.

Read: 20 Top SEO Tools That Will Boost Your Rankings Instantly

SEO best tips, tactics, and secrets for small businesses

SEO or Search Engine Optimization is one of the best ways to get found online. Because you’re basically putting yourself in front of your target customers at the exact moment. They’re searching for what you offer. So the thing is, every business wants to be on the first page for the search terms. 

Read:18 Of The Most Frequently Asked SEO Questions

But what people don’t really realize is it only the first three spots really ever get attention to the problem becomes how a small business competes for those slots. And you know, SEO is technically free. You know, they call it organic SEO spots, but it takes a lot of time. To get there more money hire an SEO expert to help.

Test for mobile friendliness | SEO Optimization

I really want to help you see what the biggest difference-makers are. You can do it either on your own or with very minimal help from an SEO expert and will cost you a lot of money because the first one is a test for mobile friendliness. So I don’t know if you know that more than half of internet searches right now take place on mobile devices. And Google has actually been analyzing insight that doesn’t really load optimized on mobile. And you can penalize sites now on desktop searches. They’re not mobile-friendly. 

So we definitely want to make sure that you’re ready to go on mobile, they can easily test your site at Click Here.

 To see their net site type your domain name and it’s basically a simple pass-fail test.

If you fail to syndicate your suggestions, your developer can use more mobile friendly and that’s really valuable because it really takes out the guesswork and you leave it open. And that has to do with load. So basically most people are going to leave if it doesn’t load within seconds. So you definitely want to make sure that it loads within that time because Google knows exactly how long it takes typically.

Test for Website Speed | SEO Optimization

Go to tools.pingdom.com.So this is going to show you the improvements you can make. But it does get really technical and you’re unlikely to understand what the candidates can tell you to do unless you’re a developer yourself.

So in most cases, you’re probably going to want to show this list directly to the developer to have them make the changes. I do this all the time with my site with client sites. And generally the knockout lockout, we’re going to keep in mind here it does show you a letter grade.

So basically, the main thing you’re gonna want to look at is just that load time. So if it’s under three seconds, you’re good to go. If it’s anywhere from three to five, that’s borderline, if it’s more than five seconds, you’re in trouble.

Listing On Local & Business Specific Directories | SEO Optimization

You need to get your website listed in all relevant, local, and business-specific directories. 

So every local area, whatever city you live in, is going to have specific business directories associated with this same for your business category. 

Warriors have around doctors have their own. So basically, you’re going to want to find all those opportunities for being listed in directories and make sure you’re listening in all of them. And it’s up for us to go through the air and another major benefit will be listed in almost all of them are going to provide us with an attachment to the site. 

And generally, they’re pretty reputable because they’re from a reputable directory website, and links are still a huge ranking factor for Google. So basically, think of a way to assign a vote for your website. Google basically powers all the votes, taking into account the number of them and the overall quality of your websites, and directories are a great source for small businesses.

Getting this means lessons will also appear higher in the map section, otherwise known as local SEO, you can easily find these directory opportunities that are working best for your area. Just go to livestock.ca/best sent patients by sitting stand for one particular industry niche goes to livestock.ca/citations by category. So once you’ve done this thing and all the proper directories.

Optimize Social / Review Profile | Optimizations Tips

Make sure that you optimize your social and review profiles. So basically, Google loves brands, and the more he has website review sites, and social sites listed the more Google is going to start seeing as a brand and attribute containing all of the proper social profiles of Facebook, YouTube, and Google My Business. The next corner is a routed review site.

Read:12 Easy-Peasy Ways To Quickly Increase Engagement On Your Instagram Page

Make sure you’re listening and make sure your profiles are filled out completely as possible completely. 

Read: SOME TOP-NOTCH METHOD TO INCREASE YOUR INSTAGRAM ENGAGEMENT

Research Your Competitors | SEO Tips

Okay, next up, research your competitors. So why reinvent the wheel when you can very easily introduce sign competition is already dealing with specifically I want you to check out what we were doing before and what are they doing to get those highlights. 

So basically, you can see what they’re getting from other sites, as well as what content they have on their own pages. So that you can basically take that information, or basically one out what they’re already doing on top of it. So how do you get this information? Well, there are lots of online tools that can do this research for you.

The only problem is that you get a pretty hefty monthly subscription price. So I’m actually gonna recommend you do is allow yourself, go to upwork.com and hire a freelancer who specializes in basically their subscriptions and then charge a lower flat rate to get that agreement. So I recommend calm, listening to set up a free account, then I’d recommend searching using the words research, then using this as the subscription service.

To find you a bunch of people you could hire to get this done for us is only around $7 which is well worth the investment.

Optimizes Landing Pages By Topics | Landing Page Optimization

Okay, so lets you’re armed with that keyword research and you know what the competition is doing? I want you to go ahead and optimize your site’s overall topic. So in the past, the way this SEO would go is you come up with a list of the treasures you want to target. And then you basically build a separate landing page for each of those terms, even if they were super closely related. 

Pages targeting catering, Chicago, and then another who is targeting catering company, Chicago. So that is not necessary anymore. Google’s gotten very good at determining overall competence. So that old way is considered very outdated, even kind of a standard practice rather than Google kind of counting up the number of times we use this specific term on page eight now knows all the relevant words he doesn’t expect to see covering that topic.

For example, if you’re an accountant, he’s offering tax preparation and bookkeeping. You probably saw one point is racism services, rather than stuffing that page with the term tax preparation over and over and over again, you probably find that you get a couple of times, maybe once in a headline, and then also supplement it with closely related words like tax or Certified Public Accountants for IRS. 

So these are all words that you’re going to see of really high quality built around the topic of tax preparation. And by using the words you’re basically signaling to Google that your content is deep, and it does a really good and thorough job of covering the topic. And don’t worry, you don’t have to come up with those words yourself. You can go to your website LSI graph.com. And just type in the keyword phrase that you want to rank for. And it’s going to give you a list of related words.

Optimize Your Search Listing | Listing Optimization

Okay, next, you’re going to want to optimize your search listing. So one of the major factors that Google now looks at is how likely is your listing to be clicked in a search. So there are a few things you can do to really make your listing more and more much more clickable.

And for every listing is basically to the relevant focus is the title and then there’s the meta description, so focus on the title first. The first thing you want to accomplish in the title if you do want to use the cooler phrase we want to write for this helps make sure that it looks as relevant as possible.

You don’t want to shop there and you don’t want to waste your title by just using your city or your business name alone. So Phil wants to use power or passing words and you’re going to want to benefit from this look at this listing for catalyzing model.

You can see this is a good opportunity because they’re not using your listing to get people interested in Africa. So basically, this means in your business and the Sydney worker’s lawsuit are enticing. But one of the virtual fabulously modern luxuries that they see right away we see a power word like a luxury, and it really conveys the benefits of a luxurious model, and the rookie in the loop implies a low cost Now what about the meta description or the short blurb under the title?

This really should be a short supporting statement because searchers are reasons and now he’s talking to your customer with the benefit they actually care about to hear while 50 years of experience is technically a good thing, their prospects probably aren’t saying to themselves. I want a contractor with 15 years of experience. They’re probably saying they want a beautiful remodel from somebody who isn’t gonna overcharge. So when it comes to your home you can trust catalyst remodeling, to bring your vision to life on time.

This is a much more compelling mistake, much more likely to be put on because it conveys benefits to the customer and doesn’t just talk about arbitrary things like how long they’ve been in business and what cities are. 

Optimize for “ Dwell Time”

Alright, next up, you’re going to want to optimize your age for dwell time. So Google basically rewards sites to go around longer. And that’s because you’re not applying people well on the site. So basically, look at this, the longer someone stays, the more Google thinks, hey, this page is actually serving up something interesting, for sure. That’s why it’s been around so long and the longer you keep digging around the workers all the time is gonna start rewarding you with higher and higher positions.

So how do you keep people engaged and on your site?

The first thing I recommend is a good one to make sure that people who come to your site know exactly what it is you offer within three seconds. These means don’t use any technical jargon. And don’t try to be overly clever. Okay, I can’t tell you the other clarity.

Clever every day. So I want you to really ask yourself honestly, for the first time knowing nothing about what it is you offer going into it. What do you prefer here right away? If not, you’re probably going to want to rewrite your headline your sub-headline as clearly as possible. If it helps. Think about how you’d explain your business to the next thing you want to do.

Makes Your Pages Visually Appealing

No one likes reading too much on the read people mostly scan Not really. You want to make it accessible for those people. So how do you do this? You know, you’re gonna want to use lots of images and you’re gonna want to use proper reading, which involves breaking everything up.

Headlines and short paragraphs are possible and using bold italics to highlight important pieces of information. 

Get Some High-Quality Backlinks

Okay, next up, you’re going to want to get some high-quality backlinks.

They are becoming less and less ranking factor over time, but the skills are now they’re definitely a necessary evil. We’re going to need it if they’re really heavily dependent on competitive your industries and your local area in one of the local businesses. 

So you may be able to get away with a couple or a lot and the good news is you already have those directory listings with the logo in the order. So basically, those are a great way to start to supplement those with some more high-quality backlinks as well. 

Now, there are many ways of getting links. I’ll talk about a DIY version first because guest blogging, so basically involves you finding blogs that are related to the industry, and then you have to manually reach out to the blog owners and say Hey, can I write all the articles, then that will get back to my site? The problem is, this takes a lot of time, and not everybody’s a writer. 

And the other thing is there are so many scammy requests like this out there. As someone who runs a blog myself, I get them all the time. So those any requests from other people, it’s gonna make it a lot harder for you and your requests to get funding. So for all those reasons, I actually there recommend that you set aside a budget and that you’re comfortable with everyone and we’ll hire an SEO expert to do this for you.

In addition to getting links to your site for other people’s sites, I also want you to start linking internally within your site, wherever it makes sense. So basically what I mean is you’re going to use the pages strategically for other pages within your website, kind of like a spiderweb over time. So of course you didn’t have linking in the navigation, but I want you to take it one step further and actually add what we call context to the text on your website and his link should have descriptive.

Now an anchor text is a term for the actual words that are linked up with your catering company on your homepage. You may have a paragraph that uses the words wedding catering packages. So then you just take that text and link it to your wedding packages for the simple right and now just signals to Google that that is what that page is about, which helps you rank higher over time and more you can do this in a live site, the greater benefits you’re gonna see from okay, so now is the time where I want to hear from you.

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