I said simple, not easy! Increasing traffic to a website may be simple, but surely isn’t the easiest thing to commit to. And if you’re expecting a quick fix to increase traffic to your website, going organic won’t be your cup of tea. To see results, hard work and patience are needed.

However, deciding on organic traffic-boosting tactics may be the best long-term investment you can make as an e-commerce company owner.

Ideally, you may increase traffic to your website by employing pay-per-click (PPC) advertising that is displayed before organic results on the search engine results pages (SERPS) or search engine optimization (SEO) (such as Google Ads).

Results from sponsored advertising are nearly instantaneous, but you must pay each time a user hits one of your adverts. This is a fast way to your objectives and may simply bring you only temporary clients with a high bounce rate. So, in this blog, we are going to talk about the top 10 simple ways to increase organic traffic to a website. If that’s something that interests you, keep reading.

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Why Organic Traffic Is Important to Your Business?

Visitors who arrive at your website after conducting a search on a platform like Google, Bing, or Yahoo are referred to as organic traffic. Although it takes time for SEO to provide results, organic traffic is the best kind of traffic for your website.
This is why.
Targeted organic traffic has a greater conversion rate than untargeted sponsored search visitors since the users that click through to your website have a specific goal. Some Useful Links for You to Get Started

How To Increase Organic Traffic to Website (In Short)

• Use Long-Tail Keywords.
• Hire Influencer.
• Leverage On-Page SEO.
• Find, Re-market, or Remove Non-Performing Content
• Guest Blogger.
• Create Content On YouTube.
• Social Media.
• Answer Questions on Google’s People Also Ask.

How To Increase Organic Traffic to Website (Elaborated)

Use Long-Tail Keywords

If you want to figure out how to get people to visit your website, creating high-quality content is only half the battle. If you concentrate on long-tail keywords throughout your keyword research, you can significantly improve organic traffic.

Such phrases as “top WordPress security plugins” or “restaurants in Lagos” are examples of long-tail keywords.

Using long-tail keywords will help you come up with titles for your blog entries that are interesting. When looking for keyword suggestions, take into account using tools like Ahrefs’ free keyword generator.

Hire Influencers

Influencers typically have a large following of active followers. Having them mention and endorse your business can completely change the game and generate a load of free organic traffic for your website. Additionally, they may produce fresh, original material for your brand.

If you own a small business, you can gain new prospective clients by employing an influencer as your brand ambassador.

Leverage SEO

When learning how to increase traffic to your website, you must optimize your website for search engines in addition to writing and distributing excellent content.

Optimizing your photos, HTML elements, and headlines is all part of on-page SEO. As well as optimizing your meta description and title tags, ensure your images support your text. Your postings are simpler and more entertaining to read thanks to your header tags, which will impact your rankings.
Overall, your on-page SEO will increase website traffic and boost your website’s visibility in the SERPs.

READ: SEO for Small Business: The Ultimate Checklist For Success

Find, Re-market, or Remove Non-Performing Content

On a website, non-performing material is that which falls short of serving the intended function. Your hopes of ranking in the SERPs may be jeopardized as a result of significant blockages. This is due to a problem with the crawling process that causes search engines to leave your website before reaching key pages.
Any content strategy must include the removal of underperforming pages. It makes it possible for key content to appear higher on search results pages and will increase your organic traffic.

Guest Blogging

Guest blogging involves reciprocity. You can either ask experts in your niche to blog on your website or write as a guest blogger for other websites.

Your guest post on a website with a lot of authority can greatly improve website traffic and assist build brand recognition. You will typically be encouraged to post the link on your own website by the website’s owner. You may receive referral traffic as a result, and your website will gain backlinks.

Create Content on YouTube

The creation of top-notch content for your website should not be the end of your digital content strategy; you may also convert it into other formats, such as audio or video.

YouTube videos, for instance, can help entice and keep new members. As part of your online marketing plan, you can upload videos that show off your goods or services for the benefit of your clients. It also aids in addressing inquiries regarding your brand.
This can significantly enhance sales and increase traffic from organic search engines to your website.

Social Media

Take part in Twitter conversations using the appropriate hashtags. Respond to comments and queries on your Facebook page to interact with visitors.

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Additionally, you may share your material on highly visited forums like Facebook groups, LinkedIn, Slack, Reddit, and Quora. Prior to promoting your material, establish rapport with the community and earn their trust (and make sure the group allows it). Anything different might appear spammy.
Make sure to engage with your fans on social media platforms so you can establish rapport and trust over time. By doing so, they’ll be more inclined to forward your material to people they know, increasing traffic and brand recognition. What is tagging? 4 Effective tricks To Maximise Engagement

Answer Questions on Google’s People Also Ask

Investigate further and look for queries people are posing on Google Search rather than writing general information about a subject. The great majority of folks who pose these queries are businesspeople seeking certain answers.
You can produce content for a specific audience to get organic traffic. Therefore, if you blog, use Google’s People Also Ask feature to locate queries to address and inspire blog pieces.
You can generate organic site traffic by writing content based on real queries submitted by users.

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