Top SEO Tools That Will Boost Your Rankings Instantly: Nothing is quite unpredictable as human beings in this world, right? If you agreed, then you are absolutely wrong! There is one thing way more unpredictable than humans, and that is SEO algorithms. And today we are going to reveal the Top 20 SEO Tools Online For Free. So grab your notebook, and get ready!

Read: The Top 5 Strategies That Actually Work In Digital Marketing

Paid SEO Tools

Paid SEO Tools: Firstly, let us dive into an exhaustive list of world-class paid SEO tools, which definitely are the best in the industry and provide you with EVERY SERVICE you’d require to properly optimize your writing and even your website.

(Hey, listen some of these websites also offer entirely free plans, so make sure to carefully skim through the How Much Does It Cost sections.)

Remove’em

How Much Does It Cost?
$249 one-time payment for Life-Time plan
$99/month for a Subscription (for one website)
$899/month for an Agency (10+ websites)
What Does It Do?

During your audit, you can find some questionable backlinks if you’re purchasing a previously owned website name or rebuilding an inadequate SEO plan. Links that are artificial or unnatural have the power to significantly lower your search ranking. Remove’em aids in eliminating those links.

Ahrefs

How Much Does It Cost?
Seven-day trial for $7
$99/mo for Lite
$179/mo for Standard
$399/mo for Advanced
$999/mo for Agency

What Does It Do?
Ahrefs is a sophisticated SEO tool that analyses your website’s structure and generates keyword, link, and ranking profiles to aid in your content creation.

Ahrefs’ main features are-
Site Explorer displays information on how well certain web pages perform on your website.
Search high-performing web pages based on specified keywords and themes with Content Explorer.
The monthly search volume and click-through rates of particular keywords are generated using the Keywords Explorer tool.
Site Audit crawls the designated verticals on your domain and identifies a variety of page-level technical problems.

SEMrush

How Much Does It Cost?
$119.95/month for Pro
$229.95/month for Guru
$449.95/month for Business

What Does It Do?

SEMrush is a smart dashboard that provides information on the effectiveness of domains broadly and of the individual pages within them. The SEO Toolkit is one of the several resources that SEMrush provides.
With the help of a toolkit, you can monitor a website’s progress in terms of visibility over time and learn more about the keywords it ranks for, the page’s position within search results, the monthly search traffic, and other information.
Additionally, SEMrush lets you-
Create links: Examine the external links that lead to your site.
Utilize Keyword Magic: Find all the keywords you require to successfully develop an SEO plan.
Check out the tactics of your rivals: Find the paid keywords or ad content that your rival is using in their PPC advertisements.
Receive suggestions: Examine your options for boosting organic traffic.

HubSpot SEO Marketing Software

How Much Does It Cost?
$45/mo for the Starter plan
$800 for professionals
$3,200 for enterprise

What Does It Do?
An SEO marketing software tool is offered in HubSpot’s Marketing Hub, and it’s ideal for assisting you in establishing authority across your website. You won’t ever miss an opportunity to optimize your content for traffic and conversions because this software is integrated with HubSpot landing pages, web pages, and blog posts.
HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your success, regardless of whether you’re developing your first content strategy or are an expert in all things SEO.

The marketing platform from HubSpot doesn’t compartmentalize SEO. When used in conjunction with-
Email: Use your own customized designs to send polished emails.
Create dynamic campaigns for audience segments using marketing automation.
Track leads at each level of your sales process using lead management.

KWFinder

How Much Does It Cost?
10-day free trial
$29/month

What Does It Do?

KWFinder will assist you in finding keywords that have the potential to drive traffic but aren’t too difficult to rank for.
The unique ability of KWFinder to switch between languages and geographical areas smoothly enables you to reach your audience anywhere in the world.

The top features KWFinder include-

Find long tail keywords that provide you extra opportunity to gain traffic by using hidden long tail keyword insights.
Competitive keyword insights: Compare your keyword approach to that of your rivals and discover additional keyword prospects.
Tool for SERP analysis: Examine the competition in the SERP to learn what components readers are seeking on your pages.
Use a local keyword research tool to find out what local searchers are looking for and target your marketing efforts there for more targeted traffic.

GrowthBar

How Much Does It Cost?
Free 5-day trial
$29/mo for Standard
$79/mo for Standard
$129/mo for Agency.

What Does It Do?
GrowthBar is a Chrome extension that may be used to conduct competitive analysis, track SEO rankings, and undertake keyword research. Access data points about any website directly from search engine result pages with the GrowthBar. This enables you to evaluate the effectiveness of your rivals and see the growth channels, keywords, backlinks, and advertisements that are producing results for them.

GrowthBar’s salient characteristics include:
Tool for Top Keywords and Backlinks: Get a list of the most reliable backlinks pointing to your website and see which paid and organic keywords are bringing in the most visitors.
Find out how difficult a keyword is: Immediately determine the difficulty of ranking for a specific keyword based on the strength of the domain authorities.
Find out your keyword difficulty score by quickly evaluating the strength of the domain authority of the URLs ranking on page one. This will help you determine how challenging it would be to rank for a specific keyword.
Utilize the word counter: You may easily see the word count of any page from the SERP.
Run Facebook Ads and get a picture of how they appear to a search engine.
Use the Keyword Suggestions tool to get a list of relevant keywords with search volume and CPC that you might want to rank for.

Woorank

How Much Does It Cost?
Free 14-day trial
$79.99/mo for Pro
$199.99/mo for Premium
Contact for Enterprise quote 10-day free trial
What Does It Do?

Woorank’s thorough site analysis aids marketers in identifying areas for optimization and development. The effectiveness of current SEO initiatives, social media, usability, and other factors are considered in this analysis.

Each report is broken down into sections to make it simple for you to evaluate your website and find potential areas for optimization. The report has the following characteristics:
Checklist for marketing Review the typical marketing chores you can carry out as part of the implementation of your SEO plan.
SEO: Examine your SEO analytics concerning your objectives.
Mobile: Based on the mobile data, choose the mobile optimization strategies to use.
Social: Gain an understanding of the role that social media is playing in your traffic and SEO objectives.

Screaming Frog SEO Spider

How Much Does It Cost?
Free
€149/ year

What Does It Do?

This application, which was created especially for SEO experts, crawls the websites you specify and checks the URLs for typical SEO problems. This application makes a time-consuming operation simpler and faster, especially for larger websites. (Manually evaluating the same URLs could take hours or days.)

The following are additional Screaming Frog SEO Spider highlights:
Java Software: There is a user-friendly Java program with tabs included in Screaming Frog.
Excel export is simple: Analyze your SEO data further.

Linkody

How Much Does It Cost?
30-day free trial
$14.90/mo for Webmaster
$24.90/ mo for Advanced
$49.90/ mo for Pro
$99.90/ mo for Agency
$153.90 /mo for Agency XL

What Does It Do?

Having a thorough understanding of your backlinks can help you determine how well your off-page SEO is performing. With Linkody, you can find, track, examine, and remove backlinks from a single, simple-to-use interface.
In addition, the program continuously monitors your links and notifies you of any changes so you can act quickly in the event that a connection is lost or broken.
Other attributes of Linkody include:
“Spy” on the backlinks of your rivals: Enter the competitor’s URL, and the program will automatically gather all the stats and links. You can find possibilities for your brand to build high-quality backlinks by using the information returned.
Obtain helpful knowledge: View your most crucial indicators for backlink tracking, including the rel attribute and Google indexation.

AnswerThePublic

How Much Does It Cost?
$99/ mo for the Monthly plan
$79/ mo for the Annual plan
$199/ mo for the Expert plan

What Does It Do?

In order to give you a list of questions and phrases that people are searching for surrounding your term, AnswerThePublic uses autocomplete data from Google and other search engines. This enables you to tailor your website’s content to your target market in order to boost traffic and conversion rates.
Additionally possible using AnswerThePublic
Get updates: Track the times people are mentioning your most pertinent terms.
Track keyword trends: Recognize how your target market and clients approach keyword research.
View real-time searches to see the words and phrases that your target market is looking up right now.
Get inspiration for your blog and website: Identify fresh content concepts using relevant keyword research.

Seomater

How Much Does It Cost?
Pay as You Go (starting at $5)
$19 mo for Small Businesses
$49/mo for Professional
$179/mo for Unlimited

What Does It Do?

An SEO auditing and website crawling tool is called Seomater. It aids in technical SEO analysis and testing for on-page SEO optimization. Your website’s many SEO-related characteristics, such as internal and external links, backlinks, page quality and speed, social media, organic presence, and more, will be explained in an SEO report you receive after the tool has crawled your website.
Additionally, your study will include recommendations for how you may enhance each of these SEO components. Additionally, you can
Utilize the SEO Monitoring Alerts function: Your website will be automatically crawled, and if there are any SEO issues, you’ll be notified right away.
Obtain thorough reports: Learn more about the on-page and off-page SEO components you are using.
Making use of the domain comparison tool Compare the websites of two rivals to get the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more)

Now The Most Awaited: FREE SEO TOOLS

Google Analytics

• Even though Google Analytics has a paid edition, you may still manage the SEO for your website using the software’s free version. This is particularly accurate if Google Analytics and Google Search Console are combined. With the keywords and phrases, you want your website and web pages to rank for, you can then use queries to identify areas for improvement. This will allow you to collect and organize all of the SEO data for your website in one place.
  The following methods can also be used with Google Analytics free version to better understand and improve your SEO:
  You should filter the referral traffic you receive: Eliminate any traffic, including fake traffic, that can affect SEO reports.
  The distinction between natural and artificial website traffic Recognize where your visitors are coming from and make those channels more effective to increase traffic.
  Measurement of engagement: Use Site Content Reports to find analytics for each web page’s engagement, for the directories and pages on your website, for each page’s exit, and for the acquisition, behavior, and conversion of landing pages.
  Review the Multi-Channel Report’s Assisted Conversions feature. Find out which of your channels led to the highest conversions and what advantage they offered your business.

Google Search Console

• For the search terms and phrases your target audience uses to find you, Google Search Console includes a number of tools that can help.
• If you’re a business owner or an SEO on your marketing team, Search Console can assist you in starting from scratch with an initial SEO audit or in updating your current SEO strategy with new keywords. You don’t need to be a programmer to use Google Search Console to monitor, troubleshoot, and improve your website.
• Following are a few illustrations of website components Google Search Console will educate you about and assist you in optimizing:
• Find out which keywords your websites are currently ranking for by using the keyword tool.
• Identify any crawl problems that may be present on your website.
• Mobile Responsiveness: Evaluate how mobile-friendly your website is and look for ways to give your consumers a better mobile experience.
• Google Index: Check to see how many of your web pages are included in Google’s index; if not, you can submit a page for indexing using the tool’s URL Inspection Tool.
• Metrics and Analytics The website-related statistics that are most important to you, such as clicks, impressions, average CTR, and average position.

Google Trends

• Traditional SEO tools, like the ones we’ve already discussed, are great for conducting research and audits when your business is already established. What if, though, you were starting a new business and wanted to see what popular markets, topics, and ideas people were researching? Google Trends is a great place to check for untapped opportunities if you want to see the long-term landscape for your website.
• Google Trends does not offer granular data, so you should be aware of that. If you utilize this tool as a compass to determine the course of your SEO strategy, you will get the best results.
• The following are some key terms to enter into Google Trends:
• Watch out for trends in specific countries or regions of the world.

• Finding well-known individuals and long-tail keywords that are related to them.
• Evaluating and contrasting historical trends.

Internet Marketing Ninjas

• The SEO-focused business Internet Marketing Ninjas offers a number of free tools you can use to evaluate your website’s performance against that of the competition, optimize web pages for particular keywords, create meta tags, and boost natural traffic to your website
• .You can use the following examples of free Internet Marketing Ninja SEO tools:
  Broken link checker To create an XML sitemap of your website, use the site crawl tool to find broken links and redirects.
• Image information: Examine all of your page links—internal, external, etc.—on your website to see what functions correctly and what requires updating.
  Use this on-page optimization tool to assess the text, metadata, and internal links on your website.

Side-by-side comparison: Compare the SEO of your web pages versus a competitor’s web pages.
Page load time: Analyze page-load time and how long each component of a web page takes to fully display.

UpCity Free SEO Report Card

• You may assess your website and compare it to the competition using UpCity’s Free SEO Report Card.
• In exchange for your email address and a few bits of information, SEO Report Card will send you a report that addresses the following.
• A rank analysis offers a summary of where your website is on the most popular search engines:
• A comprehensive list of the websites that link to your site is called a “connect building.”
• On-Site Analysis: Looks at how well you described your website using your main keyword.
• information about your website’s accessibility and loading times.
• Trust Measures a brief description of the level of trust or authority connected to your site.
• a summary of the website’s pages that are currently indexed.

Seolyzer

• With the help of the free site crawling, log analysis, and SEO tool, Seolyzer, you may learn how search engines such as Google see your website. Seolyzer collects information that crawling bots record in the server log files when they visit your website in order to locate and construct your SEO KPIs. The program also displays results for page speed, redirection, and error codes.
• Moreover, Seolyzer can help you with:
• Paying attention to SEO issues even before they do additional damage, problems like poor response times, error messages, and crawl traffic can be fixed.
• Maintain control over your own KPIs by keeping an eye on page performance, crawl traffic, HTTP status codes, active and new pages, and the responsiveness of desktop versus mobile.
• Finding out which pages are visited the most.
• Comparing two websites, and help you make yours da best!
• Finding out which pages Google considers to be essential to your company’s performance.
• Examining SEO’s impact Recognize the outcomes of your SEO efforts on a page-by-page basis or based on the category of the page.

Bing Webmaster

• You get access to a variety of tools, including reporting, diagnostic, and SEO tools, through Microsoft Bing Webmaster. To make sure your site is properly optimized for organic search, you can maintain backlinks, examine keywords, and assess your website with the aid of free SEO tools.
• Other things you can perform using Bing Webmaster’s SEO tools include:
• Look at backlink profiles Understand the referring pages, domains, and anchor links in your backlink profile.
• Conduct a keyword search: Identify the terms and phrases that your audience uses in their searches, as well as the frequency of those searches.
• Utilize the site scanning tool: Check your website for technical SEO mistakes by crawling it.

SEOquake

• An add-on for Google Chrome called SEOquake quickly and without charge analyses a website’s SEO elements. This includes exporting data files, comparing URLs and domains in real-time, auditing internal and external links, and on-page SEO audits.
• Additionally, SEOquake is useful for the following things:
• Link Analysis To get a complete analysis of how all of your links, including URLs, anchor text, and other link kinds, are doing, use the Link Examiner feature of the tools.
• Pay attention to crucial metrics: You can change the SEOquake reports you receive to just display the information and metrics that are important to you.
• Verify your website’s SEO: Identify any issues with your SEO that search engines may be able to find.
• Share your findings with relevant parties Export the outcomes of your SEO research into a flexible and shareable report.

BROWSEO

• With the help of the SEO browser ROWSEO, you can view your webpage in a condensed style and assess it to evaluate its UX, content, and SEO. The result will focus on your HTML when you enter the URL, allowing you to see the page’s structure, optimal search phrases, and other SEO-related elements.
• Here are some examples of what you can accomplish with SEO:
• Look at the word count on the page: Find the ideal length for your website’s copy.
• Determine how many links are on your page, both internal and external: This enables you to assess the effectiveness of your linking strategy on each page.
• View all of your metadata: Examine the title, alt, and meta tags.

Seobility

• Another, and my personal favorite free SEO-checker tool is Seobility. It allows you to check how well your website complies with current SEO best practices. You may examine your website and get advice on how to improve its optimization by just inputting its URL.

• You will have access to 1,000 subpage assessments, email reporting and alerts, and keyword tracking in addition to a thorough SEO audit of your website.
• Other benefits of adopting Seobility include:
• Look for technical mistakes Quickly fix on-page SEO problems to increase traffic and avoid traffic lulls in the future.
• Receive an accurate SEO score that takes into account a variety of website variables, such as metadata, page quality, link structure, and more.
• Analyze your meta information to identify any unique SEO problems, such as invalid or mistyped domain names or page URLs, meta titles and descriptions, and meta tags.
• Opportunities for optimization Identify areas where your page quality and speed might be improved (related to text, duplicate content, responsive design, and alt attributes for content).
• Voici some ideas for links: Obtain information regarding your headers, internal links, and inaccurate anchor text to better understand how your page and link structure might be improved.
• Fixes for server errors Determine which precise server issues are caused by any HTTP headers, CSS, or Javascript files.

FULL LIST OF FREE SEO TOOLS ONLINE

• HubSpot Website Grader
• Google Search Console
• Google Analytics
• UpCity Free SEO Report Card
• Internet Marketing Ninjas
• Bing Webmaster
• Google Trends
• Seolyzer
• SEOquake
• Seobility
• Check My Links
• BROWSEO
• HubSpot SEO Marketing Software
• Ahrefs
• SEMrush
• KWFinder
• GrowthBar
• Woorank
• BuzzStream
• Moz Pro
• Linkody
• Screaming Frog SEO Spider
• Remove’em
• AnswerThePublic
• Keyword Hero
• SpyFu
• Seomater
• ContentKing
• SE Ranking